CONNECTION
We specialise in creating powerful, meaningful and enduring relationships between your brand and your desired South African market segment
ENSURING SUCCESS FOR YOUR BRAND
OUR SERVICES
Narrative creates strategies that expose brands to their desired Southern African market in the most effective way. We specialise in enabling international businesses to tap into a local identity, creating emotive stories that connect with the African consumer landscape yet which remain true to global brand and consumer promises.
We deliver measurable results through conventional PR and innovative content via print, online and social channels. This is supported by an events and social team, enabling front-facing media and trade interaction through digital and tastemaker engagement.
PR
Strategic consulting for best to-market positioning. Writing press releases. Distribution to local and international PR media lists. Valuable online and print media coverage.
EVENTS
Full-service production for media and taste-maker, PR events. Photography and video content around events. Pre- and post-event coverage.
CONTENT
Innovative strategic approaches to developing engaging, meaningful content. Video and stills production.
DIGITAL
Full digital strategies to ensure targeted results through social and paid-for media. Implementation of digital plans. Targeted spend to ensure best results.
ABOUT US
Narrative is a strategic communications agency that specialises in bringing international brands to South Africa in a way which ensures their values and offerings meaningfully resonate and achieve traction within the local market.
Conversely, Narrative is also perfectly equipped and positioned to apply a unique layer of international style and sophistication to local brands entering or repositioning within the Southern African market.
Through a hybrid approach which combines high-end experience and understanding of the international brand, marketing and communications environment with an exceptional grasp of the nuances of African consumer markets, Narrative is able act as a highly effective bridge between these two potentially disparate worlds. A strong focus on research and the generation of experiential insight, ensures the maintenance of Narrative’s ability to align and apply a global perspective within the vibrant and thriving African context.
EMMA
Emma Jordan has over twenty years’ experience in the fashion and lifestyle sector. Born and schooled in South Africa, she gained a BA (Hons) from London’s Central Saint Martins before working for many of the world’s top fashion and magazine brands, including Vivienne Westwood, W Magazine and Vogue UK. During this time she lived for over a decade in London, with shorter stints in LA, New York and Delhi. Her career experiences range from interviewing Tom Hanks on the red carpet, travelling to Stockholm as stylist to the All Saints, to designing and marketing luxury kaftans under her own “Sundaraya” resort label.
An avid researcher, Emma possesses a knack for getting to the crux of a brand’s messaging through her ability to relate from a cosmopolitan, sophisticated world-view. Now firmly settled in her country of birth, she remains consistently sought after for her unique ability to translate international brand identities and values into a meaningful, relatable and above all, value-driven local narrative. Whether it’s a full strategy, brand ID, written stories or visual production, Emma loves enabling people to do their best work, building and connecting teams to produce a powerful narrative.
CLIENT REVIEWS
WHAT THEY SAY
"I was very impressed with Emma’s ability to think out of the box and her level of creativity and dedication to projects. I believe that it is her network and respect within the media industry that allows her to tap into as well as negotiate great editorial and favourable advertising rates."Hawa Hyath
VIVO mobile
VIVO mobile
"Emma is particularly good at paying attention to detail, which she balances with being able to see the bigger picture in any project she’s involved in. She is meticulous in her research while being very creative in producing excellent results for every endeavour she undertakes. Furthermore, Emma is extremely well connected in many different field and is excellent at being able to bring people together."Andrea Nagel
Lifestyle Editor, Sunday Times
Lifestyle Editor, Sunday Times
"Emma had a wonderful ability to make the most ordinary of things turn into something really beautiful – whether it was the words she used to describe it in her writing or how she pushed for the best final product that was on brand and premium."Elouise Brink
Country Road Group
Country Road Group
RECENT ACTIVATIONS & NEWS
BLOGS
We have loved working with the incredibly inspiring African artist Reggie Khumalo. Reggie is an adventurer, artist and philanthropist. Current travelling through the continent on his motorbike, he is painting and tapping into the abundant Ubuntu spirit that he encounters on his way. We were first called in to work with him on his debut ... Read more
With two weeks to go before the 2022 Investec Cape Town Art Fair we were asked to help promote the work of internationally acclaimed artist Barry Salzman. Salzman’s work, a collection of landscapes entitled How We See The World, include extremely beautiful photos that question and honour the soul of a place, specifically those of ... Read more
Presented by vivo mobile and Turn Up Music, the #vivoIconSeries brought together ten of South Africa’s top musicians for a portraiture session, to showcase their authentic creative spirits and electrical African energy. Shot by internationally recognised photographer, Travys Owen, the shoot saw the ten musicians, including Khuli Chana, Moonchild, Rowlene, YoungstaCPT and more, collaborate with ... Read more
When approached by Perfect Hideaways to work with the team on marketing and growing the luxury lifestyle brand, an obvious next step was the development of lifestyle products. Iconic pieces, made in South Africa, that are redolent of the Perfect Hideaways way of life: luxury properties that are exclusively rented out through the portal and ... Read more
CLIENTS
PREVIOUS PROJECTS
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