Emma Jordan has over twenty years’ experience in the fashion and lifestyle sector. Born and schooled in South Africa, she gained a BA (Hons) from London’s Central Saint Martins before working for many of the world’s top fashion and magazine brands, including Vivienne Westwood, W Magazine and Vogue UK. During this time she lived for over a decade in London, with shorter stints in LA, New York and Delhi. Her career experiences range from interviewing Tom Hanks on the red carpet, travelling to Stockholm as stylist to the All Saints, to designing and marketing luxury kaftans under her own “Sundaraya” resort label.

An avid researcher, Emma possesses a knack for getting to the crux of a brand’s messaging through her ability to relate from a cosmopolitan, sophisticated world-view. Now firmly settled in her country of birth, she remains consistently sought after for her unique ability to translate international brand identities and values into a meaningful, relatable and above all, value-driven local narrative. Whether it’s a full strategy, brand ID, written stories or visual production, Emma loves enabling people to do their best work, building and connecting teams to produce a powerful narrative.

Patricia Angelucci bridges the gap between big creative vision and the operational excellence needed to deliver it.

Born and bred in Cape Town and a graduate of the University of Cape Town with a major in Film and Media, Trish’s career has taken her across the world’s most influential stages. She made her mark in London, transforming the Financial Times’ branded content studio into an award-winning international agency and producing world-class content and events at the World Economic Forum in Davos – always operating with effortless distinction at the highest levels of business and media.

Storytelling is at the heart of everything Trish does, and purpose is what drives it. From partnering with values-led brands across Europe to completing a Corporate Responsibility programme at London Business School, she has spent her career proving that the most powerful narratives don’t just build brands, they build trust, loyalty and lasting change.

Now serving as Director of Operations at Narrative PR South Africa, she brings over fifteen years of global experience to architecting the bold strategies, client relationships and operational frameworks that turn great brands into unforgettable ones. A rare operator equally at home in a boardroom as on a film set, she delivers at scale, at speed and with style.

Michelle Rust is a multidisciplinary creative and brand storyteller specialising in premium brand experiences, sensory-led narratives and the elevation of African design.

Born in Namibia and rooted in South Africa, Michelle has spent more than a decade creating distinctive brand experiences that celebrate craft, culture and atmosphere. Her work across some of the country’s most compelling lifestyle brands has shaped a refined design language grounded in materiality, thoughtful detail and intentional craftsmanship. This same perspective informs her role as co-founder and creative lead of Okracandle.

Her expertise spans campaign development, integrated marketing, event design and production. Landmark collaborations with Anne Mann Celebrates and The Aleit Group have further strengthened her ability to guide complex creative environments with clarity, precision and a strong sense of purpose.

Michelle is a committed advocate for local makers and the wider African creative ecosystem. Her approach is calm, considered and deeply intentional, bringing together people, ideas and aesthetics to create work that feels elevated, contemporary and enduring.

Lelethu Mabala is an Account Executive at Narrative PR.

She is currently completing her Honours degree in Media at Cape Peninsula University of Technology.

Lelethu began her journey at Narrative PR as an intern, where she gained experience in media liaison, PR coordination, press material distribution and social media support across agency and client platforms.

She has a strong interest in communications, media and contemporary brand culture, and enjoys working in collaborative and fast-paced environments.

Lelethu is constantly learning, and one of the team’s strongest assets with her ‘can-do’ attitude and unlimited engagement with the ever-changing industry.

Sisipho Graham is a brand strategist and connector with a natural instinct for relationship-building, storytelling and cultural fluency.

Born in Cape Town to a South African father and Argentine mother, Sisipho brings a genuinely bicultural, bilingual perspective to his work – moving fluidly between English and Spanish, and between local and international creative worlds. He spent three years as Digital Marketing and PR Manager at LOOKBOOK Studio and House & Leisure, managing relationships with over 40 luxury and lifestyle brand partners and contributing to the studio’s content and social strategy across a combined audience of over 93,000 followers. Alongside this, Sisipho has spent over a decade modelling professionally – an experience that’s sharpened his instinct for brand image, visual storytelling and how audiences respond to presentation.

Now collaborating with Narrative PR on brand strategy and storytelling projects, Sisipho is drawn to work that sits at the intersection of culture, commerce and connection. He believes the strongest brand narratives are built on genuine relationships – and brings warmth, curiosity and an instinct for people to every project he’s part of.