Iconic celebration

Presented by vivo mobile and Turn Up Music, the #vivoIconSeries brought together ten of South Africa’s top musicians for a portraiture session, to showcase their authentic creative spirits and electrical African energy.

Shot by internationally recognised photographer, Travys Owen, the shoot saw the ten musicians, including Khuli Chana, Moonchild, Rowlene, YoungstaCPT and more, collaborate with industry leading creatives: Boogy Maboi led the styling, using clothes and accessories that allowed each musician’s essential essence to shine, Kgomotso Moloto worked on hair, creating bespoke weaves and head-pieces and master make-up artist Orli O played with colours and textures.

The result? A strong portrait set that allows each creative’s personality to shine.

This was such an incredible initiative,” says multi-award winner Khuli Chana. “This shoot and the ability to co-create with some of the best in the business has really turned up the creativity. I’ve always been in support of the idea that anything is possible and the energy here really captures that.

Co-produced by Emma Jordan, the day ended with a celebration event. We bought Belvedere vodka to the party – where they showcased for the first time in SA, their single estate rye offering . Coverage included 10and5, Afternoon Express Show, The Sunday Times, plus Glamour, GQ and more.