Blankets from Africa

When approached by Perfect Hideaways to work with the team on marketing and growing the luxury lifestyle brand, an obvious next step was the development of lifestyle products. Iconic pieces, made in South Africa, that are redolent of the Perfect Hideaways way of life: luxury properties that are exclusively rented out through the portal and each presenting a definitive element of taste and class.

These products could include candles, wine, hats, baskets, and of course blankets. South Africa is one of the world’s biggest wool producers and has a long history of craftmanship. We reached out to Blankets from Africa, an upliftment initiative producing handmade blankets by women in the Karoo.

Created exclusively for Perfect Hideaways the blankets are made from the softest pure merino wool. As a first product to market the challenge was to have stock ready without buying up front. This was solved through Blankets for Africa who offered a incredible service in which they would make to order with a three month lead time.

We introduced the blankets through the extremely responsive PH IG account and ran a competition across Perfect Hideaways and Perfect Hideaways Invest (the sister sales arm of the company). We also presented plans to make a short video showcasing the making of the blanket as well as a PR rollout and exclusive offer to shop through South Africa’s top décor magazine, House & Leisure, alongside the immediate customer base: the Perfect Hideaways homeowners.

We absolutely love working on product development through collaboration, and documentation through video, photography and story-telling, plus a to-market strategy and roll-out.