We have loved working with the incredibly inspiring African artist Reggie Khumalo. Reggie is an adventurer, artist and philanthropist. Current travelling through the continent on his motorbike, he is painting and tapping into the abundant Ubuntu spirit that he encounters on his way.
We were first called in to work with him on his debut Lagos exhibition, curated by BrownEyedBoy and JRoom London. Through our extensive media network we scooped the cover of The Sunday Times Lifestyle section, VISI magazine, Timeslive, WANTED online and the Daily Maverick.
There is also TV in the lineup which we can’t wait to share details of when it airs. Add into this we were commissioned to design the catalogue that was distributed throughout South Africa and Nigeria showcasing Reggie’s amazing talents.
As evident this was a hugely successful campaign, with an editorial value of over R600k and a 2000% return on investment.
From this fantastic partnership we have been called in to promote Reggie’s forthcoming trip through East Africa. Now, he is travelling with a team of content makers to document his unique way of seeing. His works from this trip will be exhibited later in the year at a solo show in London, plus further shows in Europe and New York.
This trip is aligned with his work as a High-Level Supporter of the UN World Food Programme and as well as giving a percentage of the profit from his works back to the WFP, he is also visiting projects on the ground during his adventure.
“I’m always searching for is the spirit of Ubuntu,” says the artist. From the start of my journey, I’ve always been on that search, but now I want to show it a bit more with the whole world watching.
“How we operate in Africa; how we have this kindness and love for each other. And I think it’s a journey that reconnects me again to the beginning, but at the same time it will take me further ahead in my journey still.”
For more on Reggie: https://reggiekhumalo.com/
